Exhibition stall design in Rajkot, for shows across Gujarat and India.
Stall layouts, backdrops, standees, and the dimensioned files your fabricator can build from. For manufacturers and exporters who exhibit 2 or 3 times a year, in Gandhinagar, Ahmedabad, Delhi, Mumbai, or Bengaluru.
Standard stall sizes, and what fits in each.
Most Indian shows sell space in 3 metre modules. A 3 by 3 shell scheme is the base unit. 6 by 3 is the common step up. Bare space starts around 18 square metres. That number decides what the stall can do, before any design work starts.
3m by 3m shell scheme, 9 sqm
1 usable back wall of about 2.9m by 2.4m. A fascia board with your name and stall number. 1 table, 2 chairs, a small product display, and standing room for 4 people. Everything has to work from 1 headline and 1 image. This is the size where a bad stall costs you the most.
6m by 3m, 18 sqm
A back wall plus a side wall. A storage corner, a small seated area, and room for a real product display. You can keep the message wall away from the meeting area. That is what stops a serious buyer from being blocked by casual walk-ins.
Bare space, 18 sqm and above
You build your own structure, up to the hall height limit, commonly 4 to 5 metres. A hanging sign, a raised header, or a tower becomes possible. The stall is then visible from the far end of the aisle, not from 3 stalls away.
Shows and venues we design for.
We are in Rajkot and we design stalls for manufacturers across Gujarat and the rest of India. The design work is the same in every hall. The size rules, the height limits, and the organiser deadlines are not, so we work from your exhibitor manual.
In Gujarat that means the Helipad Exhibition Centre and Mahatma Mandir in Gandhinagar. Also the exhibition grounds in Ahmedabad and the local shows in Rajkot. Morbi tile plants exhibit at the ceramics shows in Gandhinagar. Engineering, casting, and machine tool firms from Saurashtra take space at the Vibrant Gujarat trade show.
Outside the state it is Bharat Mandapam in New Delhi and the India Expo Centre in Greater Noida. Then the Bombay Exhibition Centre in Mumbai and BIEC in Bengaluru. Machine tool makers know IMTEX. Engineering exporters know the EEPC sourcing shows. Auto component firms know the Delhi and Greater Noida halls well.
Your buyer may be from Dubai, Nairobi, or Houston. The stall has to say what you make within 3 seconds, in English. Certifications, export markets, and monthly capacity matter more than a slogan. We write the stall copy for that reader, not for your competitors in the next aisle.
If you exhibit at 3 shows a year, the stall is designed once as a system. Panels are drawn to a modular size. A 6 by 3 layout then drops to a 3 by 3 by removing panels, with no redesign. That costs far less than starting again each show.
Send the floor plan, the stall number, and the exhibitor manual. The design starts from what that specific hall allows. Files, drawings, and renders go by email and WhatsApp. The city of the show does not change how the work runs.
The 3 second rule for a stall headline.
A visitor walks past your stall at about 1 metre per second. On a 3 metre front that is 3 seconds to answer 1 question: what do you make, and is it for me. Most stalls spend those 3 seconds showing a logo and a line that says nothing.
- 01
Say the product, not the positioning.
Submersible pump castings. CNC machined auto components. Vitrified tiles for export markets. A buyer scanning an aisle is looking for a category, not a personality.
- 02
8 words or fewer, readable from 5 metres.
That means roughly 100mm letter height or more for the headline. If you have to shrink the type to fit the sentence, the sentence is wrong.
- 03
Put it between 1.5m and 2.2m from the floor.
Below that it is blocked by people standing at your table. Above 2.5m it sits outside the eye line of someone walking past.
- 04
1 image, large, of the actual thing.
A real photograph of your product or your plant, at size, beats a collage of 9 small pictures. From 5 metres, a collage is just noise.
- 05
Certifications and export markets, small but present.
ISO marks, approvals, and the countries you already ship to answer the buyer's second question. Keep them low and tidy, away from the headline.
Backdrop, peninsula, or island.
How many sides of your stall are open changes the design completely. A backdrop stall talks in 1 direction. A corner or peninsula stall is seen from 2 or 3. An island stall is walked around, so there is no back and no place to hide the storage.
In-line backdrop, 1 open side
The standard shell scheme. Everything happens on 1 wall. That wall carries the headline, the product image, and the certifications. Put the table to 1 side. A table across the opening reads as a barrier.
Corner or peninsula, 2 or 3 open sides
The headline must be readable from 2 approach directions. That usually means repeating it, not stretching it. Nothing important goes on the face that becomes the rear from the main aisle. The extra opening costs money and is regularly wasted.
Island, 4 open sides
Needs a raised or hanging element, so it is seen over the crowd. A top band that reads from all 4 sides. A storage cupboard drawn into the plan, not hidden behind a curtain. Product at the edges, conversation in the centre.
What your fabricator needs from a designer.
Not a pretty render. A fabricator needs dimensioned drawings in millimetres. He needs artwork at the correct scale for the print method. He needs a note of which media each panel uses. Missing any of it causes a reprint the night before the show.
- A plan view with dimensions, entry points, and the position of the table, storage, and product display.
- An elevation drawing for every wall, in millimetres, with the height of every element marked.
- A 3D render, so you and the fabricator agree on the same stall before anything is cut.
- Print artwork at 1:10 scale at 300 DPI, or at full size at lower resolution, as your printer asks.
- CMYK artwork, plus a Pantone reference for any brand colour that must match across panels.
- 50 to 100mm bleed on wrapping panels and fabric frames, and a safe area for frame overlap and joins.
- A media note per panel: flex, star flex, vinyl on sunboard, fabric SEG, acrylic, or backlit.
- A note of which areas are lit. A colour that reads correctly on a printed panel changes when it is backlit.
- A cutting file for any lettering or logo that is routed or laser cut instead of printed.
Standees, brochures, and the material that goes with the stall.
The stall brings people in. The material in their hand is what reaches their office. A stall with no leaflet wastes most of what you paid for the space. A leaflet that does not match the stall wastes it too.
- Roll-up standees at the standard 6ft by 3ft and 6ft by 2.5ft sizes, with the bottom 200mm kept clear.
- All text above 900mm from the floor on a standee. The lower half is hidden once the aisle fills.
- A 4 to 8 page brochure or company profile for serious buyers, matched to the stall artwork.
- A single side A5 or A4 leaflet to hand out in volume, cheap enough that you do not ration it.
- A product or price sheet as a loose insert, so it can be reprinted without redoing the brochure.
- Table branding: a fitted table cover, a small acrylic holder, and a card stand. The bare hired table is the most common gap.
- Enough visiting cards for the whole team, checked and reprinted before the show, not during it.
Collecting enquiries at the stall.
Most stalls collect a pile of visiting cards and forget the details by the time everyone is home. The fix is mechanical, not clever. Capture the same 4 points for every visitor, on the spot, and reply before the show closes.
- 01
1 numbered enquiry slip, 4 fields.
Name and company, what they asked about, quantity or size, and the next step. Your staff writes the enquiry (પૂછપરછ) down while the conversation is still going, not the visitor.
- 02
Staple the card to the slip.
The card alone tells you nothing 3 days later. The slip carries the value. The card only carries the contact details.
- 03
A QR code on the backdrop and on the table.
Pointing at a short form, a catalogue page, or a WhatsApp chat with the message already filled in. 1 code, large, with a line under it saying what it does.
- 04
A rule about reply timing.
Every enquiry answered before the show closes, even if it is only a thank you with the catalogue attached. The buyer is meeting 40 suppliers that week. He remembers the 2 who replied from the hall.
- 05
1 shared list, not 5 pockets.
Everything typed into 1 sheet each evening. This is the difference between a show that produces enquiries and a show that produces only a bill.
The timeline, counted backwards from the show.
Stall design takes 2 to 3 weeks. Stalls go wrong for one reason. Work starts 3 weeks before the show. Then the stall number, the open sides, and the height limit are confirmed. By that time the artwork is already drawn. Count backwards from the show date instead.
8 weeks out: confirm the facts.
Stall number, exact size in metres, shell scheme or bare space. How many sides are open, the height limit, and whether the fascia is fixed. Send us the floor plan and the exhibitor manual.
6 weeks out: design.
Layout, headline, elevations, and a 3D render. 2 rounds of changes included. We also decide what the brochure has to say, so the stall and the brochure are written together.
4 weeks out: artwork to the fabricator.
Dimensioned drawings, print files at the correct scale, media note per panel, and cutting files. Fabrication and print need the full 3 weeks. Rush charges start here.
2 weeks out: material and briefing.
Brochures, leaflets, standees, table branding, and visiting cards printed and packed. A 30 minute briefing, so every person on the stall gives the same 3 sentence answer.
What exhibition stall design covers.
Stall design covers the layout, the elevations in millimetres, a 3D render, and the print-ready panel artwork your fabricator builds from. Standees, brochures, and leaflets are quoted per item, so you take only what you need. You get a written quotation (કોટેશન) before we start, and a GST bill on every payment.
| Item | What it covers | How it is quoted |
|---|---|---|
| Exhibition booth or stall design | Plan and elevations in millimetres. 3D render, headline and stall copy. Print-ready panel artwork with bleed, media note per panel, 2 rounds of changes | 1 fixed job for the whole stall |
| Hoarding, banner, or standee | Roll-up standees, backdrops, and hanging banners | Per piece |
| Brochure, 4 to 8 pages | Company profile or product brochure, matched to the stall artwork | Per item |
| Flyer or pamphlet, single side | The leaflet you hand out in volume | Per item |
Fabrication and printing are paid to your vendor at actual cost, with no markup from us. Stalls are 1 part of graphic design in Rajkot, and companies that exhibit 3 times a year usually put the whole calendar on a monthly retainer instead of quoting each show on its own. Buyers who take your leaflet look you up the same week, which is why a stall is worth pairing with website design in Rajkot. You can read how we quote and how you pay, next to the rest of what we do for businesses in Rajkot, and the free AI Visibility Check shows what an AI assistant says about your company when a buyer asks.
Common questions.
Do you only work with companies in Rajkot?
No. We are based in Rajkot and we design stalls for manufacturers across Gujarat and the rest of India. Drawings, renders, and print files go by email and WhatsApp. We speak to your fabricator directly, wherever the show is.
Do you build the stall as well as design it?
No. We design it and hand over the dimensioned drawings, the render, and the print-ready artwork. Your fabricator builds it. We will work with them directly and answer their questions. Fabrication is paid to them at actual cost, with no markup from us.
How much notice do you need before a show?
6 weeks is comfortable. 4 weeks is possible. Under 3 weeks means rush charges from the printer and the fabricator, not from us. The design itself takes 2 to 3 weeks.
What do you need from us to start?
The exhibitor manual, the floor plan with your stall marked, and the exact size. Whether it is shell scheme or bare space, and how many sides are open. Your logo in vector format. Product photographs help more than anything else.
Can the same stall be used at more than 1 show?
Yes, if it is designed that way from the start. Panels are drawn to a modular size. A 6 by 3 layout then reduces to a 3 by 3 by removing panels. Tell us your show calendar in the first conversation.
Do you write the copy on the stall?
Yes. The headline, the product lines, and the certifications block are written as part of the design. In English, and in Gujarati or Hindi where the visitors need it. The words decide whether the stall works.
Do you design the brochure and standees too?
Yes, quoted per item, so you take only what you need. Designing them with the stall is the point. Matching artwork across the backdrop, the standee, and the leaflet makes a 9 sqm stall read as a serious company.
Get your stall designed.
Send us the show name, your stall size, and how many sides are open. You get a written scope and a fixed price within 1 working day. If the timeline is too tight, we will say so.